It has been almost a decade since Instagram has been around. Once a very niche platform, today Instagram has 1.16 billion regular users. In fact, the potential reach of Instagram keeps on increasing and the marketing growth is said to increase by almost 76 million users in the last quarter. If these statistics mean anything, you should start building your brand’s image on the Instagram feed.
Instagram is a valuable platform for creators and business owners. Its algorithm keeps on improving and introducing new features that help accounts maintain steady growth. Businesses that are going through a period of lull, may benefit significantly by marketing on Instagram. As you work on boosting your follower count and curating a feed, you will be attracting new clients interested in your business. Here is our complete guide on how to build your brand on the Instagram feed. Read on!
Before we discover ways in which you can expand your Instagram growth, it is important to know what it means. Instagram growth starts with the existing number of followers you already have. But, the trick is to gain new followers.
To do this, you will need to carefully plan Instagram feed, create captivating content, engage with your followers, and strengthen brand exposure. If your Instagram growth has been stagnant for quite some time, this may be the right time to step up your game.
To get your Insta game strong, we’ve compiled the ultimate cheat sheet to help you grow your brand on Instagram!
This is the first and the most basic step of Instagram marketing. Your profile should reflect your brand’s image and provide the audience with every possible detail about the products and services you offer. The primary three areas to focus are on your profile picture, bio, and URL link.
Since Instagram is an image-conscious platform, you need to make sure that your profile picture is prominent enough to stand out. Use a high-resolution and bright picture. It is always recommended to use your brand logo as your profile picture. The bio is incredibly vital. This is what tells the audience who you’re, what you’re all about, and why they should follow you. Therefore, try to come up with a bio that is compelling and precise. A few lines should do the trick!
Also Read: Hacks To Create Eye-Catching Instagram Bio
Initially, Instagram used to be a photo-only platform. However, now it has branched out and incorporated many other types of content. Engagement is no longer limited to in-feed posts. There are improved metrics for new kinds of content, such as Instagram stories, Reels, IGTVs, guides, etc.
Out of these tools, Instagram Reels has the best reach. Thus, if you want your brand to go viral, you need to start investing in making reels. You can also try making Instagram stories, curate guides for your audience, go live, or make IGTVs. No matter what you do, make sure you’re delivering high-quality content.
Canva is every brand owner’s holy grail! It is easy to use and has countless features and tools that can be optimized according to the type of post. Depending on the product/service you’re promoting, using Canva to curate posts can make your Instagram feed A1!
Once you’ve come up with a style or Instagram feed template you’d like to use, you can allow Canva to help you make these posts. Try to stick to a color palette routinely. These colors will reflect your brand’s identity, and customers will associate your brand with the chosen color scheme.
One of the most important aspects of Instagram marketing is to schedule posts and plan Instagram feed. Every characteristic of your feed should be carefully planned. Scheduling posts can help. Try to make an Excel sheet where you keep track of the posts you send out in a month.
This will also help you in making sure that none of your old content is recycled or repeated. You can try planning posts in advance. Once you have a clear idea of the posts you want to make, things will be a lot smoother.
This is where most brands fail. If you want to make your brand grow, you need to get serious on Instagram! This means, try to be as active as possible. Post as often as you can, make stories, reply to comments, try to engage with your audience as and when convenient, and so on. The goal here is to be active on Instagram. This may seem like a lot for someone who is running their own business. To lighten your load, you can consider hiring a part-time social media intern who will take care of the Instagram side of your business.
In 2021, influencer marketing is one of the most effective ways of building your brand. You can pick an influencer to be the face of the brand and let them promote your business with their followers.
Many micro-influencers in the market have a smaller community of followers but with a more engaged audience. These influencers tend to have a highly specialized niche of viewers that can be perfect customers for your brand. However, make sure that the influencer you choose represents your brand’s values and ethics. For instance, you can’t choose a chef to promote your makeup line.
Last but not least, spending time engaging with your followers is crucial. Your followers are your loyal fans and their approval means the most. Therefore, building a community on Instagram can help your brand’s image. Try engaging with your followers, responding to DMs, replying to comments, going live, etc.
If you keep your followers happy, they will promote your brand to their friends and family for free!